Throughout history, women have constantly had to compromise when it comes to their shapewear - be it comfort, aesthetic or performance. “The Rest Is History” tells this narrative by animating archives from history and shows how Heist has brought break-through innovation to shapewear to liberate women from any compromise, so that they feel free. Finally.

The TV ad was accompanied with Taxi wraps and an esculator campain around Edinburgh and London, aswell as paid social. From a brand lift study Facebook carried out, this campaign helped acheive a significant lift in brand awareness.