Prettylittlething targets mainly Gen Z women through a vast fast fashion catalog and a commitment to being an innovator in the industry, especially during their popular “Pink Friday” sale over Cyber Week. Fast fashion has such a high turnaround of products - with products coming in and out of stock very quickly.

​

For Black Friday, we came up with the idea of an AR experience that allowed users to try on clothes from the Black Friday collection. 3D clothing in AR takes a long time to make and by the time they are live in the filter, the products are likely to have sold out. We came up with a solution that solves this - using 2D tracking that allowed people to try on clothes that could be quickly removed and added as quickly as the products sold out.

​

The campaign generated £44,000 worth of product sales through 1000 orders - which was 13% of all orders from the Reach campaign during cyber week. This resulted in a ROAS of 15. It still reached over 1 million people and it was the one with the highest engagement (over 46K), with a cost per post engagement of -114% vs the campaign average (£0.06 only).

​

​