The Future Of Underwear IS HERE

Heist landed in the world’s best department store, Selfirdges, and I was tasked to come up with the concept behind the shop window on Oxford Street. 

Heist uses innovation from out of space to create underwear that is literally gravity defying, so we welcomed “The Future Of Underwear.” An out of this world shop window was created, taking passers-by out of the everyday, and into a new reality. We wanted to show them what the future of underwear looks like, and it’s never looked so good.