There’s nothing worse that the unnecessary discomfort and frustration around wearing shapewear. This bold campaign invited pedestrians to, quite literally, ‘rip off’ their old spanx – making passers-by think twice about their shapewear.

The campaign featured across 21 billboards in Shoreditch, East London, as well as in 105 tube and train stations. We also supported the campaign on paid social (Instagram story.)

Along side this, Heist called out people to send in their old, ugly and uncomfortable spanx. in return for Heist shapewear to the first 250 people. 

The campaign got picked up by a number of blogs. You can read more about the campaign here:

Design Week
The Current Daily
Fashion Network
Daily Directory